Making Sermons Stick in the Brains of Congregants

     by Jeanette Roberts, Interim Resource Librarian

Do you want your listeners to think beyond an emotional tug and wondering whether you’ll finish the sermon before the big game starts?

Read Truth That Sticks:  How to Communicate Velcro Truth in a Teflon World, by Avery T. Willis, Jr. and Mark Snowden.  Understanding how the brain works, they propose different methods of storying (the entire process of oral and visual communication; engaging the memory senses) and discipling (individual, small group, large group).

In a very readable book that sparks ideas, the authors help pastors and other leaders fire on all cylinders as they share the message.  Note:  The Sticky Faith titles in the list below complement this book.  Also, visit this site:

**Check out the growing list of books by subject at the Conference Resource Library!  Go to:,click the LIST tab.  New lists include:  Faith Formation-Leadership, Church Planting, New Books at the WDC Resource Library, Sticky Faith.  We would be happy to mail resources upon request!  Contact us at